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2024 CheeseExpo - E-mail Instructions

Below is information about setting up your email.

You have two options for creating your email:

1. We can create the email for you from a template.

2. You can create the email in HTML and send it to us.

Please note that your email must contain reference to the 2024 CheeseExpo.

Email Setup Options

 TEMPLATE: If you choose to have us build your email, we will use a template. Simply complete the instructions below and we will create the email for you and send it to you for approval. Here is the template for the show: Email Template 1, Email Template 2, and Email Template 3.

If you want to use the template, but are envisioning a layout with more than one column, we ask that you build your email in an email editor. To create your HTML, you can use Constant Contact, Mail Chimp, Hubspot and other online email building programs.

Please send us your logos and text via email (support@event-techs.com). The logos should be in JPEG or PNG format and the text can be in a Word document or text file.

Please make sure that you include:
  • Subject Line
  • From name
  • Reply to Email Address

 Exhibitor HTML: If you decide to create your own HTML, please review the points below.

  1. To create you email, we advise that you use an email building program like Constant Contact, Mailchimp, Hubspot, Salesforce, etc. Please avoid using website building tools to create your email because they don't include code that is necessary to render emails correctly on different email clients.
  2. To send us your HTML, export and attach the HTML to an email and send it to support@event-techs.com. Alternatively, you can sent a test email directly from the program you used to build your email to that email address. You may need to send us an email first to get permission. Just let us know when you do that. Please note that we will not be able to use a forwarded copy of the email because when emails are forwarded the code gets modified.
  3. Please include the Subject Line, From name and Reply to Email Address.

 The most common question we get: "Is there a character limit to the emails?" The answer: There is no limit. All the emails, even the template emails, are built from HTML and we can accommodate any amount of text. However, if you choose template #2, if your text is longer than the logo on the left side of the email, it looks odd. If you have a long email, you should use template 1 or template 3.

Deadline for Submission of Content: We would like to receive all of your materials by the designated deadline date which has been communicated to you. This date is the Friday, 2 weeks before your send date. We have some flexibility with this date. If you need more time, please email to let us know when you will be able to submit your content.

 Approval Process: Once we receive your information, we will build the email and submit it to you for approval. After you approve the email, we will submit it to the show staff for their approval. Should they not approve the email we will contact you with any necessary changes that need to be made. If everything is approved we schedule your email blast to be sent.

Email Distribution: Your email(s) will be sent to opted-in, registered attendees from the past three WCMA Events, including CheeseExpo 2024. The list excludes exhibiting companies.

Email Statistics: An hour after the email is sent we will send you a confirmation email with a login and password to our reporting portal. You will be able to see the number of emails sent, number of opens, open rate, number of clicks, click through rate, and number of clicks per link.


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