Trade Show Lead Solutions
From choosing the right devices to collect leads to developing the qualifying questions and the post show follow up, it can get complicated. We will develop a complete trade show lead collection and follow up plan that will integrate with your current sales plan. We do this everyday and we can walk you through the process, or even just do it for you.
You spend a lot of money exhibiting at these shows, let us help you to make sure that you are taking advantage of all the opportunities.
There is not a "one size fits all" solution for trade show
lead management, so please contact us for details.
Any good trade show follow-up plan will include the following:
- Onsite collection system to qualify leads and record booth conversations
- Lead rating system that will use the answers from the booth to categorize
the leads into High, Medium, and Low priority. - Email follow-up that includes links and PDF attachments with the info
requested in the booth. - Immediate telephone follow-up.
- Delivery system that will send the leads to sales reps.
- A special consideration must be made for current customers.