Develop a Lead Collection System that Helps Sales

Properly qualifying trade show leads is vital to a successful exhibit strategy.  You can record this information with paper lead forms, the show sponsored lead scanner, or with a software based system.  Each method has its pros and cons.  Your trade show lead collection system should allow you to:

• Allow your booth reps to easily qualify each lead

• Collect the information your sales people need to close sales

• Fit within the available budget

NEXT STEP: Lead Rating