Send your sales people only the leads that are ready to buy.

Once the leads are effectively qualified it is imperative to determine what to do with them.  Some leads need immediate attention, some need nurturing, and others require no additional sales efforts. In an effort to align marketing and sales objectives, it is important to send only the viable, sales ready leads to the sales force.  The most effective way to do this is with lead rating or scoring. 

Proper lead rating will:

• Make your sales people more efficient

• Increase trade show ROI

• Improve your post show follow-up efforts

NEXT STEP: Lead Distribution