I read an article by Mike Blackman, Managing Director of Integrated Systems Events, regarding the value of an event’s registration data. I found it very interesting and thought I would share it: Tread carefully when considering whether to rent or sell your attendee data to third parties, says Mike Blackman, managing director of Integrated Systems Events. “Big data.” It’s a phrase that entered into common usage a couple of years back, when it seemed the only companies seriously bucking the recession trend—at least in the Western world—were those engaged in the acquisition, processing and subsequent…
