Customer The American Association of Pharmaceutical Scientists (AAPS) is a professional, scientific organization of approximately 10,000 members employed in academia, industry, government, and other research institutes worldwide. AAPS advances the capacity of pharmaceutical scientists to develop products and therapies that improve global health. Event Name The 2014 AAPS Annual Meeting and Exposition which had 4,834 attendees and 2,524 exhibiting personnel for a total attendance of 7,358. The exposition hosted 459 exhibiting companies. Challenge AAPS offers an Exhibitor to Attendee Communication Program that enables a small number of the event’s exhibitors to purchase the right to…
2015 November
Customer A major US based professional organization hosts two (2) major conventions on an annual basis; the annual meeting for all members and a smaller one focused on specific disciplines. Each event includes a trade show floor that attracts major suppliers to the industry. Challenge The organization offers an Exhibitor to Attendee Communication Program that enables a small number (10%) of the event’s exhibitors to purchase the right to send pre-show and post-show emails to the registered attendees. The program provides exhibitors with a vehicle to connect with potential buyers prior to them finalizing their…