“I’m a sponsor or an exhibitor, and I feel like an outcast. Sponsors and exhibitors understand the value they bring to conferences but, increasingly they don’t see the value coming back to them. These industry partners want to feel like real partners, however, many times they feel like a wallet.” I saw this last month in a blog by Amanda Kaiser of Smooth the Path (http://bit.ly/2jntnds). Amanda focuses on helping associations increase recruitment, engagement, and retention through “Qualitative Member Research”. In her blog she summarized the responses across more than three hundred interviews, of mostly…
