The Basics of Exhibitor Email Marketing Exhibitors want to connect with attendees before the event; however, there are very few options out there that are truly effective at increasing booth traffic for your exhibitors. Exhibitor email marketing has proven to be effective for the shows we work with, and until something better comes along, seems to be the only viable tool available to exhibitors. In the five years we’ve been working with events to provide exhibitor email marketing programs, we’ve learned a ton. Here are the most important things to consider if you are thinking about giving…
2017 October
Ask Permission before Sending Pre-show Exhibitor Emails to your Attendees Your exhibitors want to connect with the attendees before the event to boost traffic at their booths. After working with hundreds of events, we know that pre-show email marketing is an effective tool to do this; however, some of your attendees might not feel the same way. Some of them don’t want to receive emails from your exhibitors. This is the number one concern that we hear from show organizers. They don’t want to anger their attendees by sending them too many emails. We have…
We are excited about exhibiting at IAEE’s Expo! Expo!. We will be in booth #1520. Expo! Expo! is the trade show industry’s premier event. It will be held at the Henry B. González Convention Center in San Antonio, TX , November 28-30, 2017. We recommend attending the following sessions to hear discussions of programs that may enhance the experience and ROI for exhibitors and attendees: Beyond Post Analytics: A Social Media Strategy for Engagement and Connection CEIR Research Sneak Peek & Luncheon – 2017 Senior Marketing Executives/CMO Study Sponsorship 2020: Sell More, Push Boundaries, Deliver…