For many events and associations who hold events, a major source of revenue is the sale of exhibition hall booths to exhibitors. However, the managers of these events at the same time tell us that they just cannot allow their exhibitors to send emails to their attendees promoting their booths. Most site as reasons; attendee privacy concerns, the CAN-SPAM ACT of 2003 or simply complaints from some of their attendees about getting too many emails, all valid issues. Giving the attendee list to exhibitors is no longer permitted for all of the right reasons. However,…
2020 March
For the next few weeks at least, the trade show industry will face an unprecedented period of postponed and cancelled events. The economic cost for all involved will be enormous from the organizer to the suppliers at the venues and everyone in between, last but not least the exhibitors. But this too will pass and everyone must be prepared to resume business when the crisis moves on. Many exhibitors depend on trade shows and events to play a significant role in implementing their marketing and sales programs. Without the ability to reach the attendee audience…