From March through June we were contracted to work with roughly 25 events providing pre/post show email services for their exhibitors. All of these events have now been postponed, cancelled, or moved onto virtual platforms. For the last couple weeks, we’ve been working with some of our customers to create sponsorships and programs they can use to: Help their exhibitors reach out to their attendees Generate revenue Hold onto sponsors as they move to virtual platforms to offer continuing education. Here are a few examples: We have one customer whose goal was to have their exhibitors refrain…
2020 April
Sponsorship Boost, White Marsh, MD, is one of the premier trade show sponsorship sales organizations in the USA. Last week they penned a blog post entitled “Digital Communications – A Vehicle for Sponsorship Revenue“. With literally every live event cancelled, almost all of the usual sponsorship vehicles available to the event organizers have been eliminated, from charging stations, lanyards, tote bags, floor and column signage, and advertising of all kinds. In the blog, many great ideas were discussed but the one at the top of the list was Eblasts . To quote some of the…