Did you ever wonder why when the “instructional” sessions let out at a trade show that most of the attendees head for the exhibition floor? Sometimes the reason is obvious such as; that is where the food is served or a giveaway of significance is being offered. However, most of the time it is really nothing more than “herd mentality”, which describes how people can be influenced by their peers to adopt certain behaviors on a largely emotional, rather than rational, basis. The attendees head to the exhibition floor because everyone else is and the…
