Getting attendees through the door is the organizer’s job, however, it remains the exhibitor’s task to attract the qualified prospects to visit their booth. There are a large number of marketing programs available to the exhibitor to drive booth traffic. Two complementary technology driven programs are; interactive pre-show emails and AI assisted match-making. Both provide a vehicle to engage attendees pre-show when they are developing their exhibit hall visitation agendas and scheduling in-booth meetings. However, each program has problems that reduce effectiveness: Not all attendees open exhibitor emails If every exhibitor sends an email the…
