If you exhibit at a trade show and get the chance to participate in the organizer’s email marketing program you need to make the most of the opportunity. Your email must provide information to help attendees make a decision to visit your booth such as: Engaging content to attract the attendee’s attention Access to compelling analytical and technical data that answers attendee questions An interactive mechanism for attendees to request a booth meeting with your exhibition team Trade show exhibitors can no longer get the email list from the event organizer because of privacy laws…
