Expo! Expo! 2024 is being held December 17-19 in Los Angeles, CA and for an eighth (8th) year, IAEE will be offering Event Technologies’ eShowMail system to a limited number of exhibitors to increase awareness and boost traffic. Event Technologies will be on site in booth #2123 featuring three (3) technologies that increase revenue and reduce costs. eShowMail Self Service exhibitors create their own pre-show marketing emails pre-formatted templates exhibitor’s html exhibitors send test emails, schedule and approve the emails system sends the emails and protects the registration DB eShowMail Custom exhibitors create their own…
2024 August
Trade show organizers have a crucial role in attracting the right audience to their events. However, Exhibitors must excel in pre-show marketing to attract attendees to their booths. Here are some effective strategies that have proven to help them: Leverage Matchmaking in Registration Systems: Utilize matchmaking features in event registration systems to plan agendas in advance. Implement Pre-Show Email Marketing: Send targeted emails to attendees before the event to increase awareness and interest. Use Event Mobile Apps: Network with attendees through event apps, but note that adoption rates are below 50%. The attendee database is…
Trade show organizers play a crucial role in attracting the right audience to their events. However, exhibitors must enhance their pre-show marketing efforts to effectively draw attendees to their booths. Here are some strategic benefits that can help organizers facilitate these initiatives: 1. Leverage Matchmaking in Registration Systems: By incorporating matchmaking features within registration systems, organizers can assist exhibitors in planning tailored agendas in advance. This boosts attendee satisfaction and increases the likelihood of meaningful interactions, creating a win-win for both exhibitors and attendees. 2. Implement Pre-Show Email Marketing: Support exhibitors in developing targeted email…