Maximizing booth traffic from interested attendees helps Exhibitors increase the number of qualified leads available from their trade show investment and hopefully increases ROI. However, traditional Email Marketing tools like Mailchimp, Constant Contact, and Salesforce et al. require the Exhibitor to have access to the recipient (Registered Attendee) list, which poses challenges in scenarios where attendee lists are protected by privacy regulations or policies. In such cases, platforms like eShowMail by Event Technologies provide a compliant and effective solution, allowing exhibitors to email attendees indirectly while safeguarding attendee data. Why Exhibitors Can’t Access Attendee Lists:…
