Trade show organizers play a crucial role in attracting the right audience to their events. However, exhibitors must enhance their pre-show marketing efforts to effectively draw attendees to their booths. Here are some strategic benefits that can help organizers facilitate these initiatives:
1. Leverage Matchmaking in Registration Systems: By incorporating matchmaking features within registration systems, organizers can assist exhibitors in planning tailored agendas in advance. This boosts attendee satisfaction and increases the likelihood of meaningful interactions, creating a win-win for both exhibitors and attendees.
2. Implement Pre-Show Email Marketing: Support exhibitors in developing targeted email campaigns to reach attendees before the event. This approach heightens pre-event awareness and interest, significantly enhancing foot traffic to booths and resulting in higher engagement levels during the event.
3. Utilize Event Mobile Apps: Encourage exhibitors to connect with attendees through event-specific mobile apps. While adoption rates are currently below 50%, organizers can drive usage through strategic promotion, fostering enhanced networking opportunities that lead to a more engaged audience.
Furthermore, the attendee database serves as a vital asset for exhibitors and opens up revenue opportunities for organizers through targeted marketing and sponsorship. Since 2012, Event Technologies has partnered with organizers to implement these effective strategies. For more insights and assistance, contact us at 310-581-2696.
Trade show organizers play a crucial role in attracting the right audience to their events. However, exhibitors must enhance their pre-show marketing efforts to effectively draw attendees to their booths. Here are some strategic benefits that can help organizers facilitate these initiatives:
1. Leverage Matchmaking in Registration Systems: By incorporating matchmaking features within registration systems, organizers can assist exhibitors in planning tailored agendas in advance. This boosts attendee satisfaction and increases the likelihood of meaningful interactions, creating a win-win for both exhibitors and attendees.
2. Implement Pre-Show Email Marketing: Support exhibitors in developing targeted email campaigns to reach attendees before the event. This approach heightens pre-event awareness and interest, significantly enhancing foot traffic to booths and resulting in higher engagement levels during the event.
3. Utilize Event Mobile Apps: Encourage exhibitors to connect with attendees through event-specific mobile apps. While adoption rates are currently below 50%, organizers can drive usage through strategic promotion, fostering enhanced networking opportunities that lead to a more engaged audience.
Furthermore, the attendee database serves as a vital asset for exhibitors and opens up revenue opportunities for organizers through targeted marketing and sponsorship. Since 2012, Event Technologies has partnered with organizers to implement these effective strategies. For more insights and assistance, contact us at 310-581-2696.