Trade show organizers have a crucial role in attracting the right audience to their events. However, Exhibitors must excel in pre-show marketing to attract attendees to their booths. Here are some effective strategies that have proven to help them:
- Leverage Matchmaking in Registration Systems: Utilize matchmaking features in event registration systems to plan agendas in advance.
- Implement Pre-Show Email Marketing: Send targeted emails to attendees before the event to increase awareness and interest.
- Use Event Mobile Apps: Network with attendees through event apps, but note that adoption rates are below 50%.
The attendee database is crucial for exhibitors and offers revenue opportunities for organizers. However, you can no longer simply give the exhibitors the attendee list for a number of legal and privacy issues such as GDPR and CAN-SPAM 2003. Since 2012, Event Technologies has supported organizers efforts in implementing these and other strategies that significantly impact exhibitor retention and protects the valuable attendee list. Contact us at 310-581-2696 to learn more.
