Ask Permission before Sending Pre-show Exhibitor Emails to your Attendees
Your exhibitors want to connect with the attendees before the event to boost traffic at their booths. After working with hundreds of events, we know that pre-show email marketing is an effective tool to do this; however, some of your attendees might not feel the same way. Some of them don’t want to receive emails from your exhibitors. This is the number one concern that we hear from show organizers. They don’t want to anger their attendees by sending them too many emails.
We have a very simple solution to this problem, like any other email program, you need to get the attendee’s permission before sending them emails.
Permission Based Emails
At registration, the show organizer simply includes a check box to allow attendees to opt-in or opt-out of the Exhibitor/Sponsor Email Program. We advise them to also include a short statement that says:
“Would you like to receive informative emails from our Exhibitors and Sponsors before the event? We won’t share your email address with these companies; instead we will send the emails for them. You can expect to receive one email per day over the course of the 3 weeks leading up to the event and you will be able to “unsubscribe” at any time by clicking a link at the bottom of any of the exhibitor emails.”
This allows your attendees to choose, lets them know that their email addresses are safe, and gives them an idea of how many emails they will receive.
