For the next few weeks at least, the trade show industry will face an unprecedented period of postponed and cancelled events. The economic cost for all involved will be enormous from the organizer to the suppliers at the venues and everyone in between, last but not least the exhibitors. But this too will pass and everyone must be prepared to resume business when the crisis moves on.
Many exhibitors depend on trade shows and events to play a significant role in implementing their marketing and sales programs. Without the ability to reach the attendee audience face to face what alternatives are there to mitigate the corona-virus impact and get ready for the better times ahead? There are two programs that are mentioned most when we speak to our event organizing customers; Virtual Trade Shows and individual Webinars held by the exhibitors.
In each of these cases it is essential for the exhibitor to communicate the “booth marketing message” to the registered attendees to entice them to visit the virtual booth or sign up for the webinar. Organizers can help their exhibitors and sponsors make a terrible situation a little better by facilitating this essential communication. Only through the efforts of the organizer or in partnership with a third party email house can access to the attendees be made available to the exhibitors without disclosing the attendee’s email addresses.
Event Technologies stands ready and able to assist in any of these efforts. Our expertise from hundreds of events and millions of exhibitor to attendee emails is available to help mitigate this unfortunate situation. 310-581-2696.
