First a few statistics on customer retention to set the stage*: The cost to acquire a new customer is 5X more than to keep existing ones 80% of your future revenue will come from existing customers Reducing churn by 5% can increase profits 25 – 125% 70% of customers leave because of poor customer service For every customer who complains there are 26 others who remain silent Enough said! It looks like putting some of your focus on retaining your current exhibitors will go a long way towards growing your event. Happy exhibitors will talk…
