Sponsorship Boost, White Marsh, MD, is one of the premier trade show sponsorship sales organizations in the USA. Last week they penned a blog post entitled “Digital Communications – A Vehicle for Sponsorship Revenue“. With literally every live event cancelled, almost all of the usual sponsorship vehicles available to the event organizers have been eliminated, from charging stations, lanyards, tote bags, floor and column signage, and advertising of all kinds. In the blog, many great ideas were discussed but the one at the top of the list was Eblasts . To quote some of the…
Fred Tremblay
For many events and associations who hold events, a major source of revenue is the sale of exhibition hall booths to exhibitors. However, the managers of these events at the same time tell us that they just cannot allow their exhibitors to send emails to their attendees promoting their booths. Most site as reasons; attendee privacy concerns, the CAN-SPAM ACT of 2003 or simply complaints from some of their attendees about getting too many emails, all valid issues. Giving the attendee list to exhibitors is no longer permitted for all of the right reasons. However,…
For the next few weeks at least, the trade show industry will face an unprecedented period of postponed and cancelled events. The economic cost for all involved will be enormous from the organizer to the suppliers at the venues and everyone in between, last but not least the exhibitors. But this too will pass and everyone must be prepared to resume business when the crisis moves on. Many exhibitors depend on trade shows and events to play a significant role in implementing their marketing and sales programs. Without the ability to reach the attendee audience…
We are excited about exhibiting at IAEE’s Expo! Expo!. We will be in booth #1520. Expo! Expo! is the trade show industry’s premier event. It will be held at the Henry B. González Convention Center in San Antonio, TX , November 28-30, 2017. We recommend attending the following sessions to hear discussions of programs that may enhance the experience and ROI for exhibitors and attendees: Beyond Post Analytics: A Social Media Strategy for Engagement and Connection CEIR Research Sneak Peek & Luncheon – 2017 Senior Marketing Executives/CMO Study Sponsorship 2020: Sell More, Push Boundaries, Deliver…
You and your team spent a full day at an “offsite” planning session last month. There were a lot of great ideas and there was a feeling of camaraderie as you departed. Now, a month later, you are beginning to see that nothing has really changed. So what went wrong and why is nothing you thought was agreed upon getting done? Lack of Agreement You can do a lot of analysis but the simple truth in most cases is there was actually no agreement. How can that be true? You all raised your hands. Unfortunately…
“I’m a sponsor or an exhibitor, and I feel like an outcast. Sponsors and exhibitors understand the value they bring to conferences but, increasingly they don’t see the value coming back to them. These industry partners want to feel like real partners, however, many times they feel like a wallet.” I saw this last month in a blog by Amanda Kaiser of Smooth the Path (http://bit.ly/2jntnds). Amanda focuses on helping associations increase recruitment, engagement, and retention through “Qualitative Member Research”. In her blog she summarized the responses across more than three hundred interviews, of mostly…
We are excited about exhibiting at IAEE’s Expo! Expo!. We will be in booth #1018. Expo! Expo! is the trade show industry’s premier event. It will be held at the Anaheim Convention Center, December 6-8, 2016. We recommend attending the following sessions to hear discussions of programs that may enhance the experience and ROI for exhibitors and attendees: Your Exhibitors, Critical to Your Show’s Success: What You Need to Know to Get & Keep Them Exhibitor Packages: Grow Your Show, Save Exhibitors Money and Rethink Material Handling How Is Your Attendee Show Floor Engagement Strategies…
Exhibitors have, for years, been given or rented the registered attendee list to send pre and post show marketing emails to increase traffic to their booth and to thank those who visited. Call this Attendee List Rental Version 1.0. However, privacy and SPAM concerns have all but eliminated the practice of giving or renting the attendee list to exhibitors. Enter Attendee List Rental Version 2.0 in the form of eShowMail , a system that enables exhibitors to have their custom email blasts sent without having direct access to the confidential attendee data. Benefits: Exhibitors get…
eShowMail System Data Security The eShowMail system enables exhibitors to send pre and post show marketing emails to an event’s attendee list while protecting the attendees’ contact information from misuse. To put it simply, exhibitors never see the attendee list. Their information is protected within the eShowMail system through encryption and by limiting access to the system. Data Storage The only information we require to send an email is the attendee’s email address. To secure this data within our database, we store the email addresses in a Relational MySQL table in an encrypted form using…
CAN-SPAM and the Impact on Trade Show Exhibitor Emails Tradeshow organizers gather attendee email addresses in the course of completing attendee registrations and if they are smart, they require them to OPT-IN or OPT-OUT of receiving emails. So the question is what can be done with these email addresses? Quite simply, the show organizer can send CAN-SPAM compliant emails to the registered attendees regarding the show. In addition, they can send emails on behalf of their exhibitors promoting their activities at the show because the emails are technically coming from the show organizer. These emails can be sent until the attendees OPT-OUT. Organizers start to run…