Over the last 3 years, we at Event Technologies have sent over 1.25 million pre and post show emails to trade show attendees on behalf of over 1,000 exhibitors. We have learned a lot along the way, especially that sending emails to attendees requires a very different strategy from other email marketing efforts (newsletters, emails to prospects, customer relations, etc.). We did a brief analysis of the top performing emails and the bottom performing emails and here is what we found: Subject line The subject line is arguably the most important part of your email. …
Kevin Ehlers
According to the latest US Consumer Device Preference Report from MovableInk, 66% of all email in the US is now opened and read on smartphones or tablets. To break it down more specifically, 49.5% of emails opened were on a smartphone, 33.66% on a desktop, and 16.8% on a tablet. This presents both a great opportunity as well as a significant problem. First, most mobile devices do not come with built in SPAM checkers thus getting into the attendee’s inbox is a bit easier. On the other hand, with real estate on a smart phone being…
I read an article by Mike Blackman, Managing Director of Integrated Systems Events, regarding the value of an event’s registration data. I found it very interesting and thought I would share it: Tread carefully when considering whether to rent or sell your attendee data to third parties, says Mike Blackman, managing director of Integrated Systems Events. “Big data.” It’s a phrase that entered into common usage a couple of years back, when it seemed the only companies seriously bucking the recession trend—at least in the Western world—were those engaged in the acquisition, processing and subsequent…
There are traditional sponsorship opportunities that show organizers have been successfully using to boost their show revenue for years. These include sponsorship of badges/lanyards, show directory, banners, and signage to name a few. These avenues are not going anywhere, but as technology evolves more sponsorship opportunities present themselves. The key is finding new opportunities that benefit all stakeholders (organizers, attendees and exhibitors). Below are a few examples that have benefits to all parties involved: 1. Apps – I was at IAEE’s Expo! Expo! show last December, and it seemed that every other booth was a…
I recently talked to a show organizer who provides lead retrieval to his exhibitors for free. He said they want to provide a higher value experience to the exhibitors. When I asked him how he does it, I expected to hear that he hires someone and covers the bill. I was shocked to hear that he handles the whole process on his own. He starts by printing all of the attendees’ contact information into a QR code on the badge. He said the technological side of printing the badges is not too difficult.
I read this last week from Laura Donovan, a social media expert at The Word Pro. I thought it was interesting and she said I could share it. Has anything like this ever happened to you on LinkedIn or Facebook? Why Your LinkedIn Posts Have Disappeared Last week, when my colleague posted to one of her groups on LinkedIn, the comment disappeared. Then she noticed that when she posted anything to any of her groups, nothing published. When she clicked on “Your Activity” under her picture in one of her groups, she found that her…
I just read this article on the TSNN website about their predictions for the top 10 event technology trends for 2014. What do you think? 1. Organizers will seek integrated solutions – As technology becomes more prominent within the event industry, customers will have higher expectations of the services that their suppliers provide, and seek integrated solutions for registration, online mapping, mobile apps and audience response. 2. Windows Phone will be the heir to BlackBerry – While many consumers are using iPhone and Android devices, corporate IT departments have been much slower to progress. This is partly because of…