Maximizing booth traffic from interested attendees helps Exhibitors increase the number of qualified leads available from their trade show investment and hopefully increases ROI. However, traditional Email Marketing tools like Mailchimp, Constant Contact, and Salesforce et al. require the Exhibitor to have access to the recipient (Registered Attendee) list, which poses challenges in scenarios where attendee lists are protected by privacy regulations or policies. In such cases, platforms like eShowMail by Event Technologies provide a compliant and effective solution, allowing exhibitors to email attendees indirectly while safeguarding attendee data. Why Exhibitors Can’t Access Attendee Lists:…
By Fred Tremblay IAEE ExpoExpo
Expo! Expo! 2024 is being held December 17-19 in Los Angeles, CA and for an eighth (8th) year, IAEE will be offering Event Technologies’ eShowMail system to a limited number of exhibitors to increase awareness and boost traffic. Event Technologies will be on site in booth #2123 featuring three (3) technologies that increase revenue and reduce costs. eShowMail Self Service exhibitors create their own pre-show marketing emails pre-formatted templates exhibitor’s html exhibitors send test emails, schedule and approve the emails system sends the emails and protects the registration DB eShowMail Custom exhibitors create their own…
By Fred Tremblay Booth Traffic Data Security Email Marketing Exhibitor Retention
Trade show organizers have a crucial role in attracting the right audience to their events. However, Exhibitors must excel in pre-show marketing to attract attendees to their booths. Here are some effective strategies that have proven to help them: Leverage Matchmaking in Registration Systems: Utilize matchmaking features in event registration systems to plan agendas in advance. Implement Pre-Show Email Marketing: Send targeted emails to attendees before the event to increase awareness and interest. Use Event Mobile Apps: Network with attendees through event apps, but note that adoption rates are below 50%. The attendee database is…
By Fred Tremblay Booth Traffic Email Marketing
Trade show organizers play a crucial role in attracting the right audience to their events. However, exhibitors must enhance their pre-show marketing efforts to effectively draw attendees to their booths. Here are some strategic benefits that can help organizers facilitate these initiatives: 1. Leverage Matchmaking in Registration Systems: By incorporating matchmaking features within registration systems, organizers can assist exhibitors in planning tailored agendas in advance. This boosts attendee satisfaction and increases the likelihood of meaningful interactions, creating a win-win for both exhibitors and attendees. 2. Implement Pre-Show Email Marketing: Support exhibitors in developing targeted email…
By Fred Tremblay Booth Traffic Exhibitor Retention
Expo! Expo! 2022 is being held December 13-15 in Louisville, KY and for a sixth year, an exhibitor email marketing program powered by our eShowMail system is being offered by IAEE to a limited number of exhibitors to increase awareness and boost traffic. Event Technologies will be on site in booth #645 featuring two (2) technologies that increase revenue and reduce costs. eShowMail Self Service exhibitors create their own pre-show marketing emails link to PDFs of technical product information system sends the emails and protects the registration DB eShowLeads a lead retrieval product that scans…
By Fred Tremblay Booth Traffic Email Marketing Exhibitor Retention
If you exhibit at a trade show and get the chance to participate in the organizer’s email marketing program you need to make the most of the opportunity. Your email must provide information to help attendees make a decision to visit your booth such as: Engaging content to attract the attendee’s attention Access to compelling analytical and technical data that answers attendee questions An interactive mechanism for attendees to request a booth meeting with your exhibition team Trade show exhibitors can no longer get the email list from the event organizer because of privacy laws…
By Fred Tremblay Booth Traffic Email Marketing Exhibitor Retention
Getting attendees through the door is the organizer’s job, however, it remains the exhibitor’s task to attract the qualified prospects to visit their booth. There are a large number of marketing programs available to the exhibitor to drive booth traffic. Two complementary technology driven programs are; interactive pre-show emails and AI assisted match-making. Both provide a vehicle to engage attendees pre-show when they are developing their exhibit hall visitation agendas and scheduling in-booth meetings. However, each program has problems that reduce effectiveness: Not all attendees open exhibitor emails If every exhibitor sends an email the…
By Fred Tremblay Email Marketing
A leading events industry registration system provider published the results of a survey of 868 professionals on how they would reduce workload. 46% of professionals say that time is the biggest challenge to achieving their priorities. In addition, 40% plan to invest in new technology to accommodate their increased workload. This makes a lot of sense given that the trade show industry suffered a tremendous loss of skilled workers during the pandemic. Rather than trying to rehire all of the hard-to-find individual skills for key functions, event organizers are looking for technology or technology providers…
By Fred Tremblay Uncategorized
Did you ever wonder why when the “instructional” sessions let out at a trade show that most of the attendees head for the exhibition floor? Sometimes the reason is obvious such as; that is where the food is served or a giveaway of significance is being offered. However, most of the time it is really nothing more than “herd mentality”, which describes how people can be influenced by their peers to adopt certain behaviors on a largely emotional, rather than rational, basis. The attendees head to the exhibition floor because everyone else is and the…
By Fred Tremblay Email Marketing
In the world of live events why do exhibitor programs fail? According to Jefferson Davis, president of Competitive Edge a leading tradeshow consulting and training service, “One of the biggest mistakes I see exhibitors of all types and sizes make is what I call “exhibiting by hope”. This means just renting space, showing up, and hoping attendees enter the exhibit hall, pass their booth, and stop.” He further states that “…less than 20% of exhibitors do any form of targeted pre-show marketing.” We agree. A Center for Exhibition Industry Research’s (CEIR’s) study points out that…