You and your team spent a full day at an “offsite” planning session last month. There were a lot of great ideas and there was a feeling of camaraderie as you departed. Now, a month later, you are beginning to see that nothing has really changed. So what went wrong and why is nothing you thought was agreed upon getting done? Lack of Agreement You can do a lot of analysis but the simple truth in most cases is there was actually no agreement. How can that be true? You all raised your hands. Unfortunately…
Corporate Planning Sessions
Over the last 3 years, we at Event Technologies have sent over 1.25 million pre and post show emails to trade show attendees on behalf of over 1,000 exhibitors. We have learned a lot along the way, especially that sending emails to attendees requires a very different strategy from other email marketing efforts (newsletters, emails to prospects, customer relations, etc.). We did a brief analysis of the top performing emails and the bottom performing emails and here is what we found: Subject line The subject line is arguably the most important part of your email. …