Trade show organizers have a crucial role in attracting the right audience to their events. However, Exhibitors must excel in pre-show marketing to attract attendees to their booths. Here are some effective strategies that have proven to help them: Leverage Matchmaking in Registration Systems: Utilize matchmaking features in event registration systems to plan agendas in advance. Implement Pre-Show Email Marketing: Send targeted emails to attendees before the event to increase awareness and interest. Use Event Mobile Apps: Network with attendees through event apps, but note that adoption rates are below 50%. The attendee database is…
Data Security
Ask Permission before Sending Pre-show Exhibitor Emails to your Attendees Your exhibitors want to connect with the attendees before the event to boost traffic at their booths. After working with hundreds of events, we know that pre-show email marketing is an effective tool to do this; however, some of your attendees might not feel the same way. Some of them don’t want to receive emails from your exhibitors. This is the number one concern that we hear from show organizers. They don’t want to anger their attendees by sending them too many emails. We have…
Exhibitors have, for years, been given or rented the registered attendee list to send pre and post show marketing emails to increase traffic to their booth and to thank those who visited. Call this Attendee List Rental Version 1.0. However, privacy and SPAM concerns have all but eliminated the practice of giving or renting the attendee list to exhibitors. Enter Attendee List Rental Version 2.0 in the form of eShowMail , a system that enables exhibitors to have their custom email blasts sent without having direct access to the confidential attendee data. Benefits: Exhibitors get…
Raise Money for your Charity Almost every association we work with has a charity that they support. Associations typically will run a fund raising event during the show. This can range from a party, to a 10K run, to a golf tournament. The money raised during the event is important. For events that want to raise additional money and awareness for their charities, we have an idea. Pre and post show email marketing programs are designed to bring attention to an exhibitor’s booth to drive more traffic and generate more leads. Integrating the event’s charity with…
eShowMail System Data Security The eShowMail system enables exhibitors to send pre and post show marketing emails to an event’s attendee list while protecting the attendees’ contact information from misuse. To put it simply, exhibitors never see the attendee list. Their information is protected within the eShowMail system through encryption and by limiting access to the system. Data Storage The only information we require to send an email is the attendee’s email address. To secure this data within our database, we store the email addresses in a Relational MySQL table in an encrypted form using…
Customer The National Grocers Association (NGA) is the national trade association representing the retail and wholesale grocers that comprise the independent sector of the food distribution industry. NGA’s mission is to ensure independent, community-focused retailers and wholesalers the opportunity to succeed and better serve the consumer through its policies, advocacy, programs and services. Event Name The NGA Show had 2,078 attendees and 1,112 exhibiting personnel for a total attendance of 3,190. The exposition hosted 316 exhibiting companies. Challenge The NGA wanted to give their exhibitors an opportunity to communicate with their attendees before and after the event. They had…
CAN-SPAM and the Impact on Trade Show Exhibitor Emails Tradeshow organizers gather attendee email addresses in the course of completing attendee registrations and if they are smart, they require them to OPT-IN or OPT-OUT of receiving emails. So the question is what can be done with these email addresses? Quite simply, the show organizer can send CAN-SPAM compliant emails to the registered attendees regarding the show. In addition, they can send emails on behalf of their exhibitors promoting their activities at the show because the emails are technically coming from the show organizer. These emails can be sent until the attendees OPT-OUT. Organizers start to run…
Attendee trade show badges with 2D bar codes containing demographic information and printed with the attendee’s name have been around for a long time but are gradually being replaced by ones with a QR code and a lot less data. Whether planned or by accident the current trend is helping to address a growing concern voiced by trade show attendees – DATA SECURITY!!! In 1996, as a founding member of one of the early companies providing third party “lead retrieval” systems to the trade show industry, I viewed the efforts of registration companies to encrypt…