Tradeshow organizers have a new problem. Rogue list brokers are targeting their exhibitors, claiming to have access to the official attendee list. We began seeing this more widely in 2017, and now at the end of 2018, exhibitors at every show we work with are receiving daily emails from these solicitors. Tradeshow organizers are seemingly helpless to stop this and as a result, many of our clients have approached us asking if there is anything we can do to help them stop this. In response to these requests, Event Technologies undertook an effort to look…
Email Marketing
The Basics of Exhibitor Email Marketing Exhibitors want to connect with attendees before the event; however, there are very few options out there that are truly effective at increasing booth traffic for your exhibitors. Exhibitor email marketing has proven to be effective for the shows we work with, and until something better comes along, seems to be the only viable tool available to exhibitors. In the five years we’ve been working with events to provide exhibitor email marketing programs, we’ve learned a ton. Here are the most important things to consider if you are thinking about giving…
Ask Permission before Sending Pre-show Exhibitor Emails to your Attendees Your exhibitors want to connect with the attendees before the event to boost traffic at their booths. After working with hundreds of events, we know that pre-show email marketing is an effective tool to do this; however, some of your attendees might not feel the same way. Some of them don’t want to receive emails from your exhibitors. This is the number one concern that we hear from show organizers. They don’t want to anger their attendees by sending them too many emails. We have…
We are excited about exhibiting at IAEE’s Expo! Expo!. We will be in booth #1520. Expo! Expo! is the trade show industry’s premier event. It will be held at the Henry B. González Convention Center in San Antonio, TX , November 28-30, 2017. We recommend attending the following sessions to hear discussions of programs that may enhance the experience and ROI for exhibitors and attendees: Beyond Post Analytics: A Social Media Strategy for Engagement and Connection CEIR Research Sneak Peek & Luncheon – 2017 Senior Marketing Executives/CMO Study Sponsorship 2020: Sell More, Push Boundaries, Deliver…
“I’m a sponsor or an exhibitor, and I feel like an outcast. Sponsors and exhibitors understand the value they bring to conferences but, increasingly they don’t see the value coming back to them. These industry partners want to feel like real partners, however, many times they feel like a wallet.” I saw this last month in a blog by Amanda Kaiser of Smooth the Path (http://bit.ly/2jntnds). Amanda focuses on helping associations increase recruitment, engagement, and retention through “Qualitative Member Research”. In her blog she summarized the responses across more than three hundred interviews, of mostly…
We are excited about exhibiting at IAEE’s Expo! Expo!. We will be in booth #1018. Expo! Expo! is the trade show industry’s premier event. It will be held at the Anaheim Convention Center, December 6-8, 2016. We recommend attending the following sessions to hear discussions of programs that may enhance the experience and ROI for exhibitors and attendees: Your Exhibitors, Critical to Your Show’s Success: What You Need to Know to Get & Keep Them Exhibitor Packages: Grow Your Show, Save Exhibitors Money and Rethink Material Handling How Is Your Attendee Show Floor Engagement Strategies…
Exhibitors have, for years, been given or rented the registered attendee list to send pre and post show marketing emails to increase traffic to their booth and to thank those who visited. Call this Attendee List Rental Version 1.0. However, privacy and SPAM concerns have all but eliminated the practice of giving or renting the attendee list to exhibitors. Enter Attendee List Rental Version 2.0 in the form of eShowMail , a system that enables exhibitors to have their custom email blasts sent without having direct access to the confidential attendee data. Benefits: Exhibitors get…
Raise Money for your Charity Almost every association we work with has a charity that they support. Associations typically will run a fund raising event during the show. This can range from a party, to a 10K run, to a golf tournament. The money raised during the event is important. For events that want to raise additional money and awareness for their charities, we have an idea. Pre and post show email marketing programs are designed to bring attention to an exhibitor’s booth to drive more traffic and generate more leads. Integrating the event’s charity with…
eShowMail System Data Security The eShowMail system enables exhibitors to send pre and post show marketing emails to an event’s attendee list while protecting the attendees’ contact information from misuse. To put it simply, exhibitors never see the attendee list. Their information is protected within the eShowMail system through encryption and by limiting access to the system. Data Storage The only information we require to send an email is the attendee’s email address. To secure this data within our database, we store the email addresses in a Relational MySQL table in an encrypted form using…
First a few statistics on customer retention to set the stage*: The cost to acquire a new customer is 5X more than to keep existing ones 80% of your future revenue will come from existing customers Reducing churn by 5% can increase profits 25 – 125% 70% of customers leave because of poor customer service For every customer who complains there are 26 others who remain silent Enough said! It looks like putting some of your focus on retaining your current exhibitors will go a long way towards growing your event. Happy exhibitors will talk…