Sponsorship Boost, White Marsh, MD, is one of the premier trade show sponsorship sales organizations in the USA. Last week they penned a blog post entitled “Digital Communications – A Vehicle for Sponsorship Revenue“. With literally every live event cancelled, almost all of the usual sponsorship vehicles available to the event organizers have been eliminated, from charging stations, lanyards, tote bags, floor and column signage, and advertising of all kinds. In the blog, many great ideas were discussed but the one at the top of the list was Eblasts . To quote some of the…
Trade Show Sponsorships
For many events and associations who hold events, a major source of revenue is the sale of exhibition hall booths to exhibitors. However, the managers of these events at the same time tell us that they just cannot allow their exhibitors to send emails to their attendees promoting their booths. Most site as reasons; attendee privacy concerns, the CAN-SPAM ACT of 2003 or simply complaints from some of their attendees about getting too many emails, all valid issues. Giving the attendee list to exhibitors is no longer permitted for all of the right reasons. However,…
We are excited about exhibiting at IAEE’s Expo! Expo!. We will be in booth #1520. Expo! Expo! is the trade show industry’s premier event. It will be held at the Henry B. González Convention Center in San Antonio, TX , November 28-30, 2017. We recommend attending the following sessions to hear discussions of programs that may enhance the experience and ROI for exhibitors and attendees: Beyond Post Analytics: A Social Media Strategy for Engagement and Connection CEIR Research Sneak Peek & Luncheon – 2017 Senior Marketing Executives/CMO Study Sponsorship 2020: Sell More, Push Boundaries, Deliver…
Raise Money for your Charity Almost every association we work with has a charity that they support. Associations typically will run a fund raising event during the show. This can range from a party, to a 10K run, to a golf tournament. The money raised during the event is important. For events that want to raise additional money and awareness for their charities, we have an idea. Pre and post show email marketing programs are designed to bring attention to an exhibitor’s booth to drive more traffic and generate more leads. Integrating the event’s charity with…
Over the last 3 years, we at Event Technologies have sent over 1.25 million pre and post show emails to trade show attendees on behalf of over 1,000 exhibitors. We have learned a lot along the way, especially that sending emails to attendees requires a very different strategy from other email marketing efforts (newsletters, emails to prospects, customer relations, etc.). We did a brief analysis of the top performing emails and the bottom performing emails and here is what we found: Subject line The subject line is arguably the most important part of your email. …
Customer The National Grocers Association (NGA) is the national trade association representing the retail and wholesale grocers that comprise the independent sector of the food distribution industry. NGA’s mission is to ensure independent, community-focused retailers and wholesalers the opportunity to succeed and better serve the consumer through its policies, advocacy, programs and services. Event Name The NGA Show had 2,078 attendees and 1,112 exhibiting personnel for a total attendance of 3,190. The exposition hosted 316 exhibiting companies. Challenge The NGA wanted to give their exhibitors an opportunity to communicate with their attendees before and after the event. They had…
If your company hosts trade shows and exhibitions, exhibitor retention is a very important part of your strategic plan. The cost of exhibitor attrition is high with estimates from Competitive Edge placing the cost for a show with 450 exhibitors and a retention rate of 75% at well over $250,000 on average. The cost goes up dramatically if the attrition rate approaches 40% as in some events or if the departing companies are the large anchor exhibitors. Whatever the show organizer can do to enhance the exhibitor retention rate will have a significant impact on…
I read an article by Mike Blackman, Managing Director of Integrated Systems Events, regarding the value of an event’s registration data. I found it very interesting and thought I would share it: Tread carefully when considering whether to rent or sell your attendee data to third parties, says Mike Blackman, managing director of Integrated Systems Events. “Big data.” It’s a phrase that entered into common usage a couple of years back, when it seemed the only companies seriously bucking the recession trend—at least in the Western world—were those engaged in the acquisition, processing and subsequent…
There are traditional sponsorship opportunities that show organizers have been successfully using to boost their show revenue for years. These include sponsorship of badges/lanyards, show directory, banners, and signage to name a few. These avenues are not going anywhere, but as technology evolves more sponsorship opportunities present themselves. The key is finding new opportunities that benefit all stakeholders (organizers, attendees and exhibitors). Below are a few examples that have benefits to all parties involved: 1. Apps – I was at IAEE’s Expo! Expo! show last December, and it seemed that every other booth was a…