Did you ever wonder why when the “instructional” sessions let out at a trade show that most of the attendees head for the exhibition floor? Sometimes the reason is obvious such as; that is where the food is served or a giveaway of significance is being offered. However, most of the time it is really nothing more than “herd mentality”, which describes how people can be influenced by their peers to adopt certain behaviors on a largely emotional, rather than rational, basis. The attendees head to the exhibition floor because everyone else is and the…
Uncategorized
We are excited about exhibiting at IAEE’s Expo! Expo!. We will be in booth #1520. Expo! Expo! is the trade show industry’s premier event. It will be held at the Henry B. González Convention Center in San Antonio, TX , November 28-30, 2017. We recommend attending the following sessions to hear discussions of programs that may enhance the experience and ROI for exhibitors and attendees: Beyond Post Analytics: A Social Media Strategy for Engagement and Connection CEIR Research Sneak Peek & Luncheon – 2017 Senior Marketing Executives/CMO Study Sponsorship 2020: Sell More, Push Boundaries, Deliver…