If you exhibit at a trade show and get the chance to participate in the organizer’s email marketing program you need to make the most of the opportunity. Your email must provide information to help attendees make a decision to visit your booth such as:
- Engaging content to attract the attendee’s attention
- Access to compelling analytical and technical data that answers attendee questions
- An interactive mechanism for attendees to request a booth meeting with your exhibition team
Trade show exhibitors can no longer get the email list from the event organizer because of privacy laws and regulations. However, organizers do have the opportunity to include exhibitors in their email marketing programs. Exhibitor email marketing can be used in conjunction with AI Assisted Match Making to drive booth traffic.
Exhibitors who set -up a booth and hope attendees will stop-by will be disappointed. Their efforts must be pro-active and emails are a very effective marketing vehicle. #marketing #ai #emailmarketing #tradeshows #matchmaking #boothtraffic
