A leading events industry registration system provider published the results of a survey of 868 professionals on how they would reduce workload. 46% of professionals say that time is the biggest challenge to achieving their priorities. In addition, 40% plan to invest in new technology to accommodate their increased workload.
This makes a lot of sense given that the trade show industry suffered a tremendous loss of skilled workers during the pandemic. Rather than trying to rehire all of the hard-to-find individual skills for key functions, event organizers are looking for technology or technology providers to augment a fewer number of employees.
Four key factors for an event’s success are:
- attendance metrics (quantity and quality)
- exhibitor metrics (quantity and satisfaction)
- a smooth-running event sans significant problems
- additional revenue generation that achieves the profitability objective
Technology providers who can demonstrate their products and services help the organizer achieve their objectives in one or more of these areas will find a positive reception in the coming months and years.
This year, save time and reduce your staff’s workload with exhibitor email marketing systems. Invest in making the exhibitor to attendee communication process easier and more productive. Event Technologies takes the organizer’s rules for the quantity and quality of email communication and works with the selected exhibitors to create and send emails to attendees that drive booth traffic. We focus on keeping the attendee list confidential, complying with the email privacy laws and improving email deliver-ability. Rather than trying to add email experts to your staff why not hire an outside resource with years of experience in the events industry.
