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26 May: National Grocers Association Case Study

Customer The National Grocers Association (NGA) is the national trade association representing the retail and wholesale grocers that comprise the independent sector of the food distribution industry.  NGA’s mission is to ensure independent, community-focused retailers and wholesalers the opportunity to succeed and better serve the consumer through its policies, advocacy, programs and services. Event Name The NGA Show had 2,078 attendees and 1,112 exhibiting personnel for a total attendance of 3,190.  The exposition hosted 316 exhibiting companies. Challenge The NGA wanted to give their exhibitors an opportunity to communicate with their attendees before and after the event.  They had…